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Title: Email Marketing Coordinator
Location: Remote - United States Only
Department: Marketing
Type: Full-time
Experience: Entry level
Internal Leveling: 1 (Coordinator)
Annual Base Salary: $60,000 to $80,000
Bonus Potential: $5,000
- Overall compensation (base salary + discretionary bonus) for this role will be provided commensurate with years of experience and qualifications.
Company
GreenBiz Group is a fast-growing media and events company that accelerates the just transition to a clean economy. Through events that galvanize, stories that amplify and peer networks that bond, we define markets and advance opportunities at the intersection of business, technology and sustainability. We are a passionate team of people that builds and empowers communities to confront the threats of climate change and solve the thorniest challenges of our time.
Position
We are seeking an organized and detail-oriented Marketing Coordinator to join our growing team. As a Marketing Coordinator, you will be responsible for managing a variety of email marketing initiatives, including nurture programs, abandoned cart mailings, cross-promotional emails, and more. Your role will be crucial in driving engagement, increasing brand awareness, and generating new customers for our organization.
Responsibilities include, but are not limited to:
Own development, experimentation, execution and analysis of email marketing initiatives in support of the email marketing team, including:
- Management of automated weekly text-based promo mailings for our events.
- Draft and schedule nurture campaigns to effectively communicate event updates with our customers.
- Lead on HTML event promo mailings.
- Responsible for the promotion of our annual research reports including the State of Green Business report.
- Draft and schedule abandoned cart mailings to encourage conversion and reduce abandoned registrations.
- Conduct cross-promo mailings for each event, utilizing professional topic interest data to target audiences.
- Collaborate with the People & Culture team to create and send occasional GreenBiz careers newsletter highlighting new roles.
- Implement an outreach to previous event participants to increase retention rates.
- Draft and schedule webcast follow-up mailings.
- Coordinate the annual company holiday mailer.
- Partner with customer support to curate and maintain mailing lists, ensuring accuracy and relevance.
- Write compelling copy for group package outreach and follow-up, attracting and retaining corporate clients.
- Send reminder email updates to registrants, ensuring they have all the necessary information.
- Partner with the event email marketing lead to make necessary updates and optimizations to confirmation emails.
Assist the email marketing team with database maintenance and quality assurance, including:
- Ensure our contact database records are clean and up to date.
- Assist in quality assurance of mailings to ensure accuracy, consistency, and optimal performance.
- Import subscriber lists to our Marketo database.
- Support during in-person and virtual events.
Support the broader GreenBiz team’s success
- Assist with customer support at registration for in-person events
Requirements:
- Excellent written and verbal communication skills.
- Self-starter and proactive attributes.
- Strong attention to detail and ability to multitask effectively.
- Analytical mindset with the ability to track and measure campaign performance.
- Creative thinking and problem-solving skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Ability to adapt to changing priorities.
- Familiarity with email marketing best practices and deliverability optimization preferred.
About GreenBiz Group
GreenBiz offers a remote culture that is collaborative, hardworking and fun. Our team is spread across the USA; however, we also have a small office located in the heart of downtown Oakland, California. Please include a cover letter and resume when applying and familiarize yourself with our website at www.greenbiz.com.
We offer a competitive employee benefits package including:
- Full medical and dental benefits
- Retirement savings options
- Generous holiday schedule
- Discretionary paid vacation time
- Paid sick time
- Two paid volunteer days per year
- Reimbursement for home office expenses
- Employee stock option plan
Vaccination Requirement
GreenBiz Group requires new hires to be fully vaccinated against COVID-19 for all roles. GreenBiz Group provides reasonable accommodations consistent with legal requirements unless it results in undue hardship for the business. Additional information will be provided during the hiring process.
Equal Employment Opportunity
GreenBiz Group values a diverse workplace and strongly encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. GreenBiz Group is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.
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